Sacred Heart University · MS in Digital Marketing
A hands-on graduate course where students build a complete, AI-powered marketing campaign for a real business case — from market research to performance monitoring.
Using Claude as your AI coworker, you'll learn practical workflows and best practices for integrating AI into every stage of the marketing process.
6
Core Modules
12+
AI Tools Covered
1
Real Business Case
100%
Hands-On Practice
This hands-on course guides students through developing a complete, AI-driven marketing campaign for a real business case. Participants will conduct market research, generate creative concepts, produce campaign assets, deploy strategies, and monitor performance — using AI tools at every stage.
By building and refining an automated “marketing coworker,” students will learn practical workflows and best practices for integrating AI into the end-to-end marketing process.
Rather than studying AI in theory, every class session is a working session. Students operate Claude as a real marketing coworker — assigning tasks, reviewing outputs, and refining prompts — to simulate the day-to-day reality of AI-augmented marketing roles.
Six core modules covering every stage of the AI-powered marketing campaign lifecycle.
Use AI-powered tools to analyze markets, identify target audiences, and uncover competitive insights faster than ever.
Leverage generative AI to brainstorm campaign themes, copy variations, and visual concepts at scale.
Produce professional-grade images, videos, ad copy, and social content using the latest AI creation tools.
Plan and execute multi-channel campaigns — email, social, search, and paid — guided by AI-driven recommendations.
Track KPIs in real time, interpret analytics with AI assistance, and iterate campaigns for continuous improvement.
Build and refine an automated AI workflow that acts as an always-on marketing partner throughout the entire campaign lifecycle.
Students gain hands-on experience with the leading AI platforms used by professional marketing teams today.
By the end of this course, students will be able to:
Develop a complete AI-powered marketing campaign from research to results
Build practical, repeatable AI workflows you can use in any organization
Master prompt engineering for marketing tasks
Evaluate and select the right AI tools for each stage of a campaign
Understand ethical considerations and best practices for AI in marketing
Graduate with a portfolio-ready case study for a real business
Graduate students looking to build practical AI skills and apply them on a real marketing challenge.
Practitioners looking to modernize their workflows and integrate AI into their day-to-day campaigns.
Managers and entrepreneurs who want to understand how AI can transform their marketing operations.
This course is offered as part of the MS in Digital Marketing program at the Jack Welch College of Business & Technology at Sacred Heart University. Visit the program page for prerequisites, scheduling, and registration details.
Visit Sacred Heart University →MS in Digital Marketing · Jack Welch College of Business & Technology